The Push Delivery Rate Trap: How Global Device Fragmentation Kills User Retention
Home > Blog > Push Notification Delivery Guide While industry benchmarks for push opt-in rates hover around 60%, the actual delivery rate in complex, multi-manufacturer markets like Southeast Asia often tells a very different story—frequently dropping below 60% when FCM is deprioritized by OEMs. That gap is where user retention quietly leaks. A message notification that doesn't arrive is a conversation that doesn't resume, an engagement opportunity that disappears, a user who opens





